Building a fashion brand takes more than a great collection. It takes a system. Join us to learn how the most commercially successful brands are built.
60-minute Live Webinar · 45-minute presentation + 15-minute Live Q&A
Free Registration Bonus: The CSS Launch Framework™ Guide
About the webinar
Many founders spend months perfecting their product, only to discover that success depends on much more than great design. Brand positioning, commercial strategy, product development, production planning and market entry all have to work together — not in isolation — for a brand to be commercially sustainable.
In this free session, you'll discover the strategic framework behind successful fashion brand launches, and why the strongest brands are built as systems. Drawing on real-world industry experience, we'll unpack the most common challenges founders face, the mistakes that quietly delay growth, and the key decisions that need to be made before investing in development and production.
Six strategic pillars used to build commercially sustainable fashion brands, plus a live Q&A with three industry specialists.
What we'll cover
Building a brand that increases customer preference and pricing power.
Decisions that need to be made before investing in development.
Turning a concept into a sample that's ready for production.
Sourcing and manufacturing without losing commercial control.
Scaling into new markets while staying commercially disciplined.
The operational foundations that let a brand keep growing.
Understand the biggest misconception that causes founders to invest in the wrong areas too early.
The mistakes we see repeatedly when working with fashion startups — and how to avoid them.
How strategy, creativity and commercial thinking work together to create a sustainable fashion business.
Bring your questions on launching, scaling, or strengthening a fashion brand.
Your speakers
Evgeniya Khorosheva
Co-Founder & CEO | Fashion Business & Product Development Strategist
Evgeniya is the Co-Founder and CEO of Creative Sample Studio (CSS), a London-based fashion consultancy helping startups, emerging brands and established businesses build commercially successful fashion brands. With over 16 years of experience across manufacturing facilities, ateliers and fashion brands, and more than seven years leading CSS, she combines strategic business thinking with hands-on expertise in product development and production. During this webinar, she will share the strategic framework behind successful fashion brand launches and explain why sustainable brands are built as systems — not just collections.
Ksenia McGinn
Brand & Market Strategy Consultant
Ksenia is a Brand Strategist with over 12 years of experience in marketing and brand strategy, including eight years at Google UK. Her expertise lies in brand positioning, customer strategy and market differentiation. During this webinar, Ksenia will explain how strategic positioning, branding and market entry decisions influence long-term growth and commercial success.
Ludovica Ferrari
Commercial Fashion Strategist
Ludovica is a senior fashion executive with more than 10 years of international experience across luxury fashion and lifestyle brands, specialising in commercial strategy, wholesale, international expansion and business operations. During this webinar, Ludovica will share practical insights into pricing, profitability, assortment planning and distribution strategy.
About Creative Sample Studio
Founded in 2018, CSS bridges the gap between creativity and commercial success — recognising that many talented founders had strong ideas, but lacked the strategic, technical and production expertise needed to bring them to market.
Our multidisciplinary team brings together over 100 years of combined experience across fashion design, product development, manufacturing, branding and business strategy — supporting clients across the UK, Europe, the Middle East and the United States.
Who is this webinar for?
Live attendance, the Q&A and the CSS Launch Framework™ guide are free for registered attendees. If you cannot join us live, the webinar recording will be available to purchase after the session.
📅 31 July 2026 · 12:00 PM New York / 5:00 PM London · Live on Zoom
Leave your details to receive the Zoom link and the PDF guide — free, no obligation.
